Reasons to Find the Right Time to Invest in Your Website Redesign
Today, every business needs a responsive website that looks good and is easy to use. During research, many people check your company’s online presence against competitors before they call you or complete a request for a quote.
Redesigning a website always requires a lot of work. Remodeling takes not only time, but also an allocated budget. But the best part is that at the end of the process, you will have a brand new online presence that you can proudly show off to everyone.
90% of the users have left the website because of it's poor design
1. Your business demands redesigning when it seems outdated
Businesses go through the redesign process for a variety of reasons, but the main one is an old-looking website. You wouldn’t believe how many businesses still have websites that look like they did decades ago. Even people with no web design experience can tell they are outdated. This can be harmful to a business, especially when users are choosing between several competitors. Customers or clients are more likely to choose a business with a good-looking and easy-to-use website because it gives them confidence that the business is growing and staying up-to-date with the latest trends and technologies.
On average, it takes users just 0.05 seconds to form an opinion on your website.
2. It is not responsive and smooth for user’s experience on all devices
It was so easy for businesses to keep their desktops several years ago when people weren’t using their mobile devices to shop, order food, research or connect with friends. Today, users can view your website from a desktop, laptop, tablet or multiple mobile devices. And they expect a seamless experience across all these entry points. They want to make sure that once they’ve saved an item to their cart on their mobile device, it’s still there when they visit the site on their laptop. They want to be able to research on their phone and share the information they find with friends and colleagues. You could lose these people as customers if your website doesn’t offer a perfect user experience across all devices.
3. Website functions are not working properly
Design isn’t the only thing to consider when thinking about a website redesign. Good development is also important. If you have a great website that isn’t working properly and users are leaving because some features aren’t working properly, you’re losing business. So many times I’ve heard people complain that their shopping cart doesn’t work or is too complicated and it still takes months or even years for the company to fix it. During this time, the company could lose more money than it could cost to update the website.
4. The site is not intended for the right users
In some cases, this happens when the company is not sure what it intends to offer at the time of publication. Or if he later discovers what his strongest proposition is and decides to focus only on that.
5. Business turns are most prevalent which demands redesign
Business turns are not unusual. Sometimes it’s because the niche it was in is no longer relevant, other times it’s because they found a better user segment.
When a company’s mission, purpose or proposition has changed, a rebrand (if not a complete rebrand) is entirely appropriate.
6. You are not seeing significant traffic, leads or sales
This is not a lack of traffic or activity on the site. It’s about people finding a website but not generating results while there. Assuming the problem isn’t related to design quality or website usability, it could be an SEO
problem instead.
According to Google, if your content takes up to 10 seconds to load, your bounce rate is likely to be around 123%.
7. The Changing Face of the Internet
In short, there is a big difference between how you would design a website today and how you would have designed it just a few years ago. So it stands to reason that if your website was last redesigned more than two years ago, you probably look out of date with low-res images and old-fashioned sensibilities. This changes your first impression when someone visits your website and can practically lose you many potential customers.
8. You Still Care about your website updation
Your website redesign tells your current audience that you still care about your website and are still on top of your game. This will make them stand up and take notice of you, and it can even be good for marketing – a major website redesign can actually be newsworthy, meaning you can get some media exposure.
9. Company Rebranding is crucial part of growth
Redesign can also be a good way to communicate your company’s change in direction. If you’re reinventing yourself, focusing on other areas of your business, or trying to shed negative associations, a website redesign is often a good way to start fresh and reset button.
10. Want to improve your website security
As technology advances, so do the threats to your website’s security. A redesign can help you improve your website’s security by implementing new security measures and best practices.
Redesigning your website can offer several benefits, including:
- Enhanced Visual Appeal: Redesigning your website provides an opportunity to update its look and feel. By incorporating modern design elements, appealing color schemes, high-quality imagery, and appropriate typography, you can create a visually appealing website that grabs attention and leaves a positive impression on visitors.
- Responsive and Mobile-Friendly Design: With the increasing use of mobile devices, having a responsive website design is crucial. Redesigning allows you to optimize your website for different screen sizes, ensuring a seamless experience across desktops, smartphones, and tablets. This accessibility can help you reach and engage a wider audience.
- Improved Performance and Loading Speed: Website performance is a critical factor in user satisfaction and search engine rankings. Redesigning your website gives you an opportunity to optimize its speed by improving code efficiency, compressing images, and implementing caching mechanisms. A faster-loading website can reduce bounce rates, improve conversion rates, and boost search engine optimization (SEO).
- Integration of New Features and Functionality: As technology advances, new features and functionality become available. Redesigning your website allows you to incorporate these advancements, such as social media integration, chatbots, interactive forms, e-commerce capabilities, or multimedia elements, enhancing user engagement and improving overall functionality.
- Competitive Advantage: Redesigning your website gives you an opportunity to evaluate your competitors’ websites and identify areas where you can outperform them. By incorporating innovative design elements and functionality, you can differentiate your website and gain a competitive edge in your industry.
In a nutshell
Website redesign is a lot of work, so check out our website redesign list to get a better idea. Remember that your work is not done when you redesign your website. You also need to maintain your website to get the desired results for longer.
